By: Primax Today’s complex economic environment is defined by a balancing act between tradition and technology, confidence and caution. As consumers navigate the uncertainty, they are adopting a wide range of payment choices and preferences that deliver speed,...
“This makes me so uncomfortable …” Here’s a puzzle that every bank leader faces: How do we achieve and innovate in new ways that cross organizational boundaries — without facing massive resistance? The need to change is everywhere. To succeed in today's market,...
2026 promises to bring continued change, challenges and opportunities for financial institutions as they navigate their payment portfolios. Strategic consultants at Advisors Plus, a Primax company, have shared their perspectives on emerging trends and what financial...
Credit cards are a key driver of revenue, as well as a fundamental connection between financial institutions and their cardholders. As banks build and execute on strategies for growth, credit cards are a critical component. However, if your product suite is based on...
Financial service providers are zeroing in on Gen Z, seeking to understand how they spend, what they expect from their banking experience and how they prefer to engage. What earns their trust? What drives their loyalty? These insights are critical to designing a...
Consumer-engaged fraud is now the leading type of fraud globally, representing more than a third (36%) of all reported incidents in 2024, up 15% over the prior year. It’s a costly and time-consuming challenge for financial institutions, exacerbated by the need to...
At San Francisco Giants games in the 2000s, I realized something was different. I noticed a new wave of companies taking over as advertisers and sponsors: cloud-based companies like Oracle, Salesforce and Dropbox. I remember thinking, “The cloud is a big thing” – and...
The Primax Fall 2025 Spending Report, a special edition of the Primax Payments Pulse, explores year-over-year, same-store financial institution comparisons and provides a view of consumer transactions and trends from July through September 2025. This special report...
It’s a statement that is becoming well-known and can be daunting for bank leaders: “Neobanks now dominate new account openings, capturing nearly 44% of all new checking accounts opened in 2024.” But there’s a bright side, too. True, neobanks are surging ever forward,...
In July 2025, Cash App expanded its use of EMV 3‑D Secure (3DS) with a Data‑Only approach – a mode designed to share rich contextual data with issuers without triggering a step‑up challenge. As a result, our clients saw a 27% month‑over‑month reduction in fraudulent...
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