Primax’s consumer payments study examines payment preferences among financial institution customers across the U.S., including how they evolved over the past year. The key findings and takeaways from the study that your financial institution can leverage to effectively market to customers include: 

  • Factors that influence consumer behavior when it comes to the choice and usage of traditional and emerging payment methods across multiple payment scenarios
  • How social and economic events impact payment choice
  • The evolution of how consumers are interacting with their financial institution and how they anticipate doing so in the future
  • How and why payment method preferences differ among generations
  • Recommendations for financial institutions to better meet evolving payment preferences and customer needs