Predictive Analytics
Unlock Your Data Potential to Enhance Decision Making Unlock the Value of Your Data
Primax’s Predictive Analytics is an end-to-end solution to help financial institutions predict customer behavior using a library of proprietary machine-learning scoring models and prescriptive marketing offers that yield higher response rates.
The solution combines the collective rich data of cardholders with Primax’s robust analytics engine, human capital, proprietary data insights and machine learning techniques to build models that uncover key insights to guide precise and informed decisions.
Attrition
Financial Hardship
Growth
Learn How to Uncover Key Insights to Guide Precise and Informed Decisions
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Insights
Reigniting Your Credit Card Portfolio Strategy
Credit cards are a key driver of revenue, as well as a fundamental connection between financial institutions and their cardholders. As banks build and execute on strategies for growth, credit cards...
Reimagining Checking for Gen Z
Financial service providers are zeroing in on Gen Z, seeking to understand how they spend, what they expect from their banking experience and how they prefer to engage. What earns their trust? What...
Why Tap Into the Cloud?
At San Francisco Giants games in the 2000s, I realized something was different. I noticed a new wave of companies taking over as advertisers and sponsors: cloud-based companies like Oracle,...
