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How Cash App’s 3DS Data Only Approach Improves Fraud Control and Customer Experience – Simultaneously
In July 2025, Cash App expanded its use of EMV 3‑D Secure (3DS) with a Data‑Only approach – a mode designed to share rich contextual data with issuers without triggering a step‑up challenge. As a result, our clients saw a 27% month‑over‑month reduction in fraudulent transactions on Cash App traffic. While results will vary by portfolio, these early outcomes reflect how always‑on 3DS data and selective friction can improve both fraud control and customer experience simultaneously. 3-D Secure: The Basics 3-D Secure is a foundational protocol for authenticating card‑not‑present transactions,...
The Future is Instant Payments
By Jon Budd, CEO, Juniper Payments, a PSCU Company Consumers are now growing accustomed to...
Strategies for Strengthening Your Business Card Program
By Cody Banks, MVP, Payments and Fraud Strategy The last several years have brought unique...
Primax Payments Pulse: Spring Spending Report Shows Shift Toward Digital Payments
By: Kim Ploof, Managing Vice President The Primax Payments Pulse: Spring 2023 Spending Report...
Primax Payments Pulse
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