Predictive Analytics
Unlock Your Data Potential to Enhance Decision Making Unlock the Value of Your Data
Primax’s Predictive Analytics is an end-to-end solution to help financial institutions predict customer behavior using a library of proprietary machine-learning scoring models and prescriptive marketing offers that yield higher response rates.
The solution combines the collective rich data of cardholders with Primax’s robust analytics engine, human capital, proprietary data insights and machine learning techniques to build models that uncover key insights to guide precise and informed decisions.
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Insights
Consumer-Engaged Fraud Classification Guide
The Regulation Pendulum Shouldn’t Deter Banks from Open Banking: A Path to Gaining Share from Larger Rivals
By Primax The Consumer Financial Protection Bureau’s Section 1033 final rule, Personal Financial Data Rights, brings with it complex facets: what compliance entails and its broader implications; the...
The Value of a Rewards Program: Loyalty Redeemers Spend More
By Primax How many cards are in your wallet? If you’re an average U.S. consumer, chances are you have around four to choose from at any given time, according to Experian, in plastic and/or...