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Top 10 Best Practices for Successful Card Marketing During the Holiday Shopping Season
By Jason Medick, VP, Marketing, Advisors Plus Consulting The “most wonderful time of the year” is almost upon us — before you know it, holiday décor will be lining the shelves of stores. With Amazon announcing a “Prime Big Deal Days” sale in early October, the traditional holiday spending period will essentially start one month sooner. But, with careful planning and strategic execution, card marketing campaigns can flourish during this very merry time of year. To help your financial institution make the most of this opportunity, here are the top 10 best practices for successful card...
How to Leverage Journey Mapping to Improve the Cardholder Experience
By: Erika George, Product Designer, UX Product Research and Design Knowing where to start to...
The Importance of Fraud Text Alerts
By: David Ver Eecke, Fraud Product Strategy When it comes to fraud prevention, much focus is...
Collective Intelligence: Collaborating with Digital Workers
By: Jay Lauer, Senior Innovation Strategist In his 2004 book “The Future of Work,” Thomas Malone,...
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