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The Value of a Rewards Program: Loyalty Redeemers Spend More
By Primax How many cards are in your wallet? If you’re an average U.S. consumer, chances are you have around four to choose from at any given time, according to Experian, in plastic and/or electronic form. You can likely use any one of them just about anywhere you go. But, when you’re ready for the check at your favorite restaurant, paying for gas or groceries or shopping online, which card do you reach for and why? The 2024 edition of Primax Payments Pulse, which presents findings from an online survey of 1,850 financial services consumers across the U.S., reveals some potential reasons for...
The Buy Now, Pay Later Trend: What FIs Should Know
By: René Clayton, Innovation Strategist The fintech market is seeing a flurry of activity for buy...
Preparing Your Marketing Strategy for Consumer Spending Changes
By: Kenna Smith, VP, Advisors Plus Marketing Operations Now that U.S. consumers are coming out of...
A Winning Combination: Capitalizing on the Power of Data and Marketing Technologies
By: Sankul Seth, Vice President of ITS Enterprise Data Data is a key competitive driver of success...
Primax Payments Pulse
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