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Gen Z and Millennial Preferences and Behaviors Drive Popularity of Payments
By: Primax Payment preferences continue to evolve and younger generations — consumers ages 18-43 — are reshaping the payments landscape with their expectations. The 2024 edition of the Primax Payments Pulse gauges the current state of payment preferences for 1,850 bank customers and credit union members, most of whom now favor credit cards over debit as their preferred payment method. Alternative digital payment methods — such as mobile wallets, peer-to-peer (P2P) payments and Buy Now, Pay Later (BNPL) options — are also increasing in popularity, especially among Gen Z, Younger Millennials...
Understanding Marketing Delivery Channels to Provide the Optimal Cardholder Experience
By: Kenna Smith, VP, Advisors Plus Marketing Operations Times are changing quickly in B2C...
Defining Open Banking and How It Will Affect Financial Institutions
Vladimir Jovanovic, Manager, Innovation Currently, there are many different definitions of open...
How to Leverage Journey Mapping to Improve the Cardholder Experience
By: Erika George, Product Designer, UX Product Research and Design Knowing where to start to...
Primax Payments Pulse
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