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How Cash App’s 3DS Data Only Approach Improves Fraud Control and Customer Experience – Simultaneously
In July 2025, Cash App expanded its use of EMV 3‑D Secure (3DS) with a Data‑Only approach – a mode designed to share rich contextual data with issuers without triggering a step‑up challenge. As a result, our clients saw a 27% month‑over‑month reduction in fraudulent transactions on Cash App traffic. While results will vary by portfolio, these early outcomes reflect how always‑on 3DS data and selective friction can improve both fraud control and customer experience simultaneously. 3-D Secure: The Basics 3-D Secure is a foundational protocol for authenticating card‑not‑present transactions,...
Five Banking Trends to Watch in 2024
By: Chris Joy, Principal, Advisors Plus Consulting We live in interesting times in the financial...
Insights From the 2023 Holiday Shopping Season
By: Kim Ploof, Managing Vice President As we reflect on the end of 2023, we see continued evidence...
Tapping into the Power of Digital Payment Solutions
By: Kim Ploof, Managing Vice President Over the last year, rising inflation rates and threats of a...
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