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Top 10 Best Practices for Successful Card Marketing During the Holiday Shopping Season

Top 10 Best Practices for Successful Card Marketing During the Holiday Shopping Season

By Jason Medick, VP, Marketing, Advisors Plus Consulting The “most wonderful time of the year” is almost upon us — before you know it, holiday décor will be lining the shelves of stores. With Amazon announcing a “Prime Big Deal Days” sale in early October, the traditional holiday spending period will essentially start one month sooner. But, with careful planning and strategic execution, card marketing campaigns can flourish during this very merry time of year. To help your financial institution make the most of this opportunity, here are the top 10 best practices for successful card...

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