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How Cash App’s 3DS Data Only Approach Improves Fraud Control and Customer Experience – Simultaneously
In July 2025, Cash App expanded its use of EMV 3‑D Secure (3DS) with a Data‑Only approach – a mode designed to share rich contextual data with issuers without triggering a step‑up challenge. As a result, our clients saw a 27% month‑over‑month reduction in fraudulent transactions on Cash App traffic. While results will vary by portfolio, these early outcomes reflect how always‑on 3DS data and selective friction can improve both fraud control and customer experience simultaneously. 3-D Secure: The Basics 3-D Secure is a foundational protocol for authenticating card‑not‑present transactions,...
Primax Payments Pulse: Part 3 – Payment Preferences by Generation
By: Kim Ploof, Managing Vice President Age is an important factor when it comes to preferences...
Financial Institutions Fear Loan Loss Amidst Recession Predictions
By: Wendy Elieff, SVP Client Service and Marketing, TriVerity and The Loan Service Center...
Primax Payments Pulse: Part 2 – End of Holiday Season Saw Uptick in Spending
By: Brian Scott, SVP and Chief Growth Officer As the 2022 holiday shopping season drew to a close,...
Primax Payments Pulse
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