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Top 10 Best Practices for Successful Card Marketing During the Holiday Shopping Season
By Jason Medick, VP, Marketing, Advisors Plus Consulting The “most wonderful time of the year” is almost upon us — before you know it, holiday décor will be lining the shelves of stores. With Amazon announcing a “Prime Big Deal Days” sale in early October, the traditional holiday spending period will essentially start one month sooner. But, with careful planning and strategic execution, card marketing campaigns can flourish during this very merry time of year. To help your financial institution make the most of this opportunity, here are the top 10 best practices for successful card...
Ransomware: How to Prevent or Recover from an Attack
By: Gene Fredriksen, Security Strategy Consultant It’s Monday morning. You hit the office early,...
How DEI Can Transform Workplace Culture – Part I
By: Lynn Heckler, EVP, Chief Talent Officer Diversity, equity and inclusion (DEI) is a complex...
The Buy Now, Pay Later Trend: What FIs Should Know
By: René Clayton, Innovation Strategist The fintech market is seeing a flurry of activity for buy...
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