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Strategies for Strengthening Your Business Card Program

Strategies for Strengthening Your Business Card Program

By Cody Banks, MVP, Payments and Fraud Strategy The last several years have brought unique challenges for financial institutions and their customers. One segment of consumers particularly impacted by evolving technology and economic uncertainty is small and medium-sized businesses (SMBs). According to the Small Business Administration, the U.S. has 33.2 million small businesses, accounting for over 46% of the private workforce. With SMBs taking up such a sizable portion of the market, it’s important for banks to build a strategy that caters to their valued SMB owners. Whether the businesses...

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