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Gen Z and Millennial Preferences and Behaviors Drive Popularity of Payments
By: Primax Payment preferences continue to evolve and younger generations — consumers ages 18-43 — are reshaping the payments landscape with their expectations. The 2024 edition of the Primax Payments Pulse gauges the current state of payment preferences for 1,850 bank customers and credit union members, most of whom now favor credit cards over debit as their preferred payment method. Alternative digital payment methods — such as mobile wallets, peer-to-peer (P2P) payments and Buy Now, Pay Later (BNPL) options — are also increasing in popularity, especially among Gen Z, Younger Millennials...
A Winning Combination: Capitalizing on the Power of Data and Marketing Technologies
By: Sankul Seth, Vice President of ITS Enterprise Data Data is a key competitive driver of success...
Synthetic Identity Fraud Defined – Improving Risk Mitigation for Financial Institutions
By: Jack Lynch, Chief Risk Officer and President, The Loan Service Center Synthetic identity fraud...
Integrating Data Insights and Analytics to Drive Consumer Insights and Growth
By: Tom Gandre, EVP, Chief Operating Officer Financial Institutions (FIs) are challenged more than...
Primax Payments Pulse
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