Insights
Blog
The Value of a Rewards Program: Loyalty Redeemers Spend More
By Primax How many cards are in your wallet? If you’re an average U.S. consumer, chances are you have around four to choose from at any given time, according to Experian, in plastic and/or electronic form. You can likely use any one of them just about anywhere you go. But, when you’re ready for the check at your favorite restaurant, paying for gas or groceries or shopping online, which card do you reach for and why? The 2024 edition of Primax Payments Pulse, which presents findings from an online survey of 1,850 financial services consumers across the U.S., reveals some potential reasons for...
Integrating Data Insights and Analytics to Drive Consumer Insights and Growth
By: Tom Gandre, EVP, Chief Operating Officer Financial Institutions (FIs) are challenged more than...
Zero Trust: A Model for Multi-layered Cybersecurity
By: Gene Fredriksen, Security Strategy Consultant I’m sure you have moved to a new town or started...
Understanding Marketing Delivery Channels to Provide the Optimal Cardholder Experience
By: Kenna Smith, VP, Advisors Plus Marketing Operations Times are changing quickly in B2C...
Primax Payments Pulse
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
White Papers
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
Case Studies
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.

