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Reimagining Checking for Gen Z
Financial service providers are zeroing in on Gen Z, seeking to understand how they spend, what they expect from their banking experience and how they prefer to engage. What earns their trust? What drives their loyalty? These insights are critical to designing a smarter banking experience that truly resonates with the next generation. How Big Is the Gen Z Opportunity? Gen Z represents a transformational growth opportunity for financial institutions. With nearly 75% of new demand deposit accounts (DDAs), traditionally called checking accounts, being opened by Gen Z consumers, this group is...
The March Toward Greater Transparency and Trust in Open Banking
By: Primax Since the release of the Consumer Financial Protection Bureau’s (CFPB’s) Personal...
Consumers Shift Toward More Intentional Spending in Uncertain Economy
By: Primax The Summer 2025 Spending Report, a special edition of the Primax Payments Pulse,...
Seamless Origination with the Power of Instant
By: Primax Need groceries? Pull up the grocery store app — click on your items — receive them...
Primax Payments Pulse
Primax Payments Pulse: 2022 Holiday Spending Report End of Holiday Season Saw Uptick in Spending
The Primax Payments Pulse explores payments preferences and trends, providing timely insights on consumer spending throughout the year. The special edition of...
Primax Payments Pulse Study 2022
The 2022 Primax Payments Pulse study explores the factors that influence consumers when it comes to their choice and usage of different payment methods. For...
Primax Payments Pulse: Spring 2022 Spending Report
The Primax Payments Pulse provides timely, relevant insights into consumer spending trends. The Spring 2022 Spending Report edition takes a look at...
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