Financial service providers are zeroing in on Gen Z, seeking to understand how they spend, what they expect from their banking experience and how they prefer to engage. What earns their trust? What drives their loyalty? These insights are critical to designing a smarter banking experience that truly resonates with the next generation. How Big Is the Gen Z Opportunity?  Gen Z represents a transformational growth opportunity for financial institutions. With nearly 75% of new demand deposit accounts (DDAs), traditionally called checking accounts, being opened by Gen Z consumers, this group is...