Primax Payments Pulse Study 2025
The payments landscape in 2025 has been defined by a balancing act — between tradition and technology, confidence and caution. While consumers continue to navigate economic uncertainty, most have adopted a wide range of payment choices that deliver speed, convenience and control.
The 2025 Primax Payments Pulse research study explores what factors influence consumer behavior when it comes to the choice and usage of traditional and emerging payment methods. This year’s study aggregates data from a survey of 1,750 bank customers and non-customers from across the U.S. to gather insights such as:
Factors that influence consumer behavior when it comes to choice and usage of traditional and emerging payment methods across multiple payment scenarios
How and why payment methods differ among generations
The evolution of how consumers are interacting with their financial institutions, and how they anticipate doing so in the future
Recommendations banks can implement to better meet customer payment preferences and needs
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%
of bank customers prefer credit over debit payments
%
of consumers keep two or more cards loaded in their digital wallet
%
