Primax Banking in Focus: Winning Gen Z
The financial landscape is shifting – fast. At the center of this change is Generation Z, a cohort that’s not only redefining expectations but poised to become the largest and wealthiest generation in history. The Primax Banking in Focus research explores how this generation is leading a shift in consumer preferences that will only continue to grow in impact.
To serve this emerging audience and maintain relevancy, banks must understand what is driving these evolving mindsets toward financial management, and then rethink their approaches toward personalization, AI, digital transformation and efficiency.
Key takeaways from the report include:
How Gen Z’s money mindset is reshaping financial wellness
Why digital convenience alone won’t win accountholder loyalty
What younger accountholders truly value — and how to deliver it
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%
of Gen Z prefer online channels for financial advice, but many want more personal engagement
%
of Gen Z say they face financial challenges that older generations did not
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