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How Cash App’s 3DS Data Only Approach Improves Fraud Control and Customer Experience – Simultaneously
In July 2025, Cash App expanded its use of EMV 3‑D Secure (3DS) with a Data‑Only approach – a mode designed to share rich contextual data with issuers without triggering a step‑up challenge. As a result, our clients saw a 27% month‑over‑month reduction in fraudulent transactions on Cash App traffic. While results will vary by portfolio, these early outcomes reflect how always‑on 3DS data and selective friction can improve both fraud control and customer experience simultaneously. 3-D Secure: The Basics 3-D Secure is a foundational protocol for authenticating card‑not‑present transactions,...
Five Things to Focus on this Cybersecurity Awareness Month
By: Gene Fredriksen, Security Strategy Consultant October is Cybersecurity Awareness Month, an...
Top 10 Best Practices for Successful Card Marketing During the Holiday Shopping Season
By Jason Medick, VP, Marketing, Advisors Plus Consulting The “most wonderful time of the year” is...
How Banks Should Prepare for the Return of Student Loan Repayments
By: Wendy Elieff, SVP Client Service and Marketing, TriVerity and The Loan Service Center The U.S....
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