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Gen Z and Millennial Preferences and Behaviors Drive Popularity of Payments
By: Primax Payment preferences continue to evolve and younger generations — consumers ages 18-43 — are reshaping the payments landscape with their expectations. The 2024 edition of the Primax Payments Pulse gauges the current state of payment preferences for 1,850 bank customers and credit union members, most of whom now favor credit cards over debit as their preferred payment method. Alternative digital payment methods — such as mobile wallets, peer-to-peer (P2P) payments and Buy Now, Pay Later (BNPL) options — are also increasing in popularity, especially among Gen Z, Younger Millennials...
How to Use APIs to Maximize Your Digital Banking
By: Todd Akin, Manager, Product Integration Digital banking, whether it be via mobile phone,...
10 Ways to Maximize Your Marketing Strategies
By: Jason Medick, VP, Marketing, Advisors Plus Consulting As we continue into 2024, financial...
Five Banking Trends to Watch in 2024
By: Chris Joy, Principal, Advisors Plus Consulting We live in interesting times in the financial...
Primax Payments Pulse

Primax Payments Pulse: 2022 Holiday Spending Report End of Holiday Season Saw Uptick in Spending
The Primax Payments Pulse explores payments preferences and trends, providing timely insights on consumer spending throughout the year. The special edition of...
Primax Payments Pulse Study 2022
The 2022 Primax Payments Pulse study explores the factors that influence consumers when it comes to their choice and usage of different payment methods. For...
Primax Payments Pulse: Spring 2022 Spending Report
The Primax Payments Pulse provides timely, relevant insights into consumer spending trends. The Spring 2022 Spending Report edition takes a look at...
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