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How Cash App’s 3DS Data Only Approach Improves Fraud Control and Customer Experience – Simultaneously
In July 2025, Cash App expanded its use of EMV 3‑D Secure (3DS) with a Data‑Only approach – a mode designed to share rich contextual data with issuers without triggering a step‑up challenge. As a result, our clients saw a 27% month‑over‑month reduction in fraudulent transactions on Cash App traffic. While results will vary by portfolio, these early outcomes reflect how always‑on 3DS data and selective friction can improve both fraud control and customer experience simultaneously. 3-D Secure: The Basics 3-D Secure is a foundational protocol for authenticating card‑not‑present transactions,...
Building a Better Contact Center: Remote Work Keeps Agents Engaged
By: Primax At Primax, the contact center is a significant part of how we support our clients and...
Gen Z and Millennial Preferences and Behaviors Drive Popularity of Payments
By: Primax Payment preferences continue to evolve and younger generations — consumers ages 18-43 —...
Credit Cards and Digital Payments Usage Rises Despite Security Concerns
By: Primax Payment preferences continue to evolve as consumers’ expectations change. The demand...
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