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The Value of a Rewards Program: Loyalty Redeemers Spend More
By Primax How many cards are in your wallet? If you’re an average U.S. consumer, chances are you have around four to choose from at any given time, according to Experian, in plastic and/or electronic form. You can likely use any one of them just about anywhere you go. But, when you’re ready for the check at your favorite restaurant, paying for gas or groceries or shopping online, which card do you reach for and why? The 2024 edition of Primax Payments Pulse, which presents findings from an online survey of 1,850 financial services consumers across the U.S., reveals some potential reasons for...
Leveraging Analytics in Your Promotional Campaigns
By: Kenna Smith, VP, B2C Marketing During the last few years, the buzz about data analysis for...
Demystifying DeFi
By Lou Grilli, Sr. Innovation Strategist for Primax DeFi is a powerful concept that could be a...
Cybersecurity Planning for Multiple Attack Scenarios
By: Gene Fredriksen, Security Strategy Consultant The world is currently in a state of upheaval,...
Primax Payments Pulse
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