By Emily Mayben, Marketing Consultant, Advisors Plus Consumer banking has always been about relationships – but in today’s digital-first world, relationships aren’t just built in person at the branch, but through personalized, relevant interactions at every touchpoint. And customers expect it: their financial institution should know them, anticipate their needs and offer solutions that fit their lifestyle. It’s just like their experiences with other businesses, such as subscription meal services tailored to their specific tastes, streaming platforms that recommend shows based on previous...