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10 Ways to Maximize Your Marketing Strategies
By: Jason Medick, VP, Marketing, Advisors Plus Consulting As we continue into 2024, financial institutions have a myriad of opportunities to shape a successful year. In the dynamic landscape of the financial services industry, being strategic with your organization’s marketing approach is critical. Here are ten marketing strategies for financial institutions to consider as they embark on a journey toward prosperity and customer satisfaction in 2024. Align with Your Mission and Values — Craft a Strategy with Purpose Define specific goals that are aligned with your corporate mission and...
Tapping into the Power of Digital Payment Solutions
By: Kim Ploof, Managing Vice President Over the last year, rising inflation rates and threats of a...
Exploring Stability in Cryptocurrency Transactions
By: Lou Grilli, Senior Innovation Strategist While cryptocurrency continues to make headlines, the...
Five Things to Focus on this Cybersecurity Awareness Month
By: Gene Fredriksen, Security Strategy Consultant October is Cybersecurity Awareness Month, an...
Primax Payments Pulse
Primax Payments Pulse: Summer 2023 Spending Report
The Primax Payments Pulse explores consumer payments preferences and trends, providing timely insights on spending throughout the year. This special edition...
Primax Payments Pulse: Spring 2023 Spending Report
The Primax Payments Pulse explores consumer payments preferences and trends, providing timely insights on spending throughout the year. The Spring 2023...
Primax Payments Pulse: 2022 Holiday Spending Report End of Holiday Season Saw Uptick in Spending
The Primax Payments Pulse explores payments preferences and trends, providing timely insights on consumer spending throughout the year. The special edition of...
White Papers
A Guide to Creating Top-Performing Debit Programs
With new competitors and expanded forms of payments coming to market daily, debit card and checking account success will require more focus and effort than in...
Linked Analysis and Machine Learning:How New Tools in Risk Intelligence are Shifting the Focus from Detection to Prediction
As fraudsters continue to find new ways to commit crimes, banks must implement more sophisticated fraud solutions as part of their crime compliance...
Peer-to-Peer (P2P) Payment App Fraud
With consumers embracing Peer-to-Peer (P2P) payments more rapidly, banks will likely want to allow for P2P transactions to remain competitive. This white...