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Why Tap Into the Cloud?
At San Francisco Giants games in the 2000s, I realized something was different. I noticed a new wave of companies taking over as advertisers and sponsors: cloud-based companies like Oracle, Salesforce and Dropbox. I remember thinking, “The cloud is a big thing” – and I wondered, “Why do we need it?” Little did I know we were entering a new era in technology. The concept of cloud-based technology has been around since the 1960s, but really emerged as a viable tool in the late '90s and early 2000s. It’s a vast network of servers around the world that store and manage data, run applications and...
Digital Payments Increase as Consumer Spending Shifts with Tariffs Looming
By: Primax The Spring 2025 Spending Report, a special edition of the Primax Payments Pulse,...
The Regulation Pendulum Shouldn’t Deter Banks from Open Banking: A Path to Gaining Share from Larger Rivals
By Primax The Consumer Financial Protection Bureau’s Section 1033 final rule, Personal Financial...
The Value of a Rewards Program: Loyalty Redeemers Spend More
By Primax How many cards are in your wallet? If you’re an average U.S. consumer, chances are you...
Primax Payments Pulse
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