Primax Leadership

Bill Hampton
President

David Haslam
Chief Operating Officer

Joe Schmithorst
Vice President Client and Product Strategy

Jennifer Gibson
Vice President, Business Solutions

Pete Rae
Vice President, Sales

Kimberly Ploof
Senior Vice President of Strategic Alliances
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Insights
Neobank Tech Leads to Banking Innovation
It’s a statement that is becoming well-known and can be daunting for bank leaders: “Neobanks now dominate new account openings, capturing nearly 44% of all new checking accounts opened in 2024.” But...
How Cash App’s 3DS Data Only Approach Improves Fraud Control and Customer Experience – Simultaneously
In July 2025, Cash App expanded its use of EMV 3‑D Secure (3DS) with a Data‑Only approach – a mode designed to share rich contextual data with issuers without triggering a step‑up challenge. As a...
Faster Payments, Faster Criminals: Guarding Against Cybercrime in an Instant Payments World
Payments are moving faster than ever. But so are cybercriminals, who are gaining speed and efficiency through the use of artificial intelligence to create scams that are nearly indistinguishable...





