Primax Leadership

Bill Hampton
President

David Haslam
Chief Operating Officer

Joe Schmithorst
Vice President Client and Product Strategy

Jennifer Gibson
Vice President, Business Solutions

Pete Rae
Vice President, Sales

Kimberly Ploof
Senior Vice President of Strategic Alliances
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Insights
The Deepfake-Fighting “Secret Sauce”: Combatting AI Fraud with AI
By: Primax As the saying goes, “AI is as bad today as it’s ever going to get.” And it rings true: We see AI evolving every day in ever-emerging fraud schemes, and the analyses our teams conduct in...
The Power of Personalization: Tailored Messaging Drives Card Usage, Engagement and Loyalty
By Emily Mayben, Marketing Consultant, Advisors Plus Consumer banking has always been about relationships – but in today’s digital-first world, relationships aren’t just built in person at the...
Brute Force Fraud 101
By: Primax Financial institutions (FIs) are constantly grappling with a complex and evolving cybercrime challenge — brute force attacks on cards. This type of attack is a direct threat to credit...





