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The Deepfake-Fighting “Secret Sauce”: Combatting AI Fraud with
By: Primax As the saying goes, “AI is as bad today as it’s ever going to get.” And it rings true: We see AI evolving every day in ever-emerging fraud schemes, and the analyses our teams conduct in...
The Power of Personalization: Tailored Messaging Drives Card Usage, Engagement and Loyalty
By Emily Mayben, Marketing Consultant, Advisors Plus Consumer banking has always been about relationships – but in today’s digital-first world, relationships aren’t just built in person at the...
Brute Force Fraud 101
By: Primax Financial institutions (FIs) are constantly grappling with a complex and evolving cybercrime challenge — brute force attacks on cards. This type of attack is a direct threat to credit...