Banking Trends

Credit cards are a key driver of revenue, as well as a fundamental connection between financial institutions and their cardholders. As banks build and execute on strategies for growth, credit cards are a critical component. However, if your product suite is based on...

Financial service providers are zeroing in on Gen Z, seeking to understand how they spend, what they expect from their banking experience and how they prefer to engage. What earns their trust? What drives their loyalty? These insights are critical to designing a...

At San Francisco Giants games in the 2000s, I realized something was different. I noticed a new wave of companies taking over as advertisers and sponsors: cloud-based companies like Oracle, Salesforce and Dropbox. I remember thinking, “The cloud is a big thing” – and...

The Primax Fall 2025 Spending Report, a special edition of the Primax Payments Pulse, explores year-over-year, same-store financial institution comparisons and provides a view of consumer transactions and trends from July through September 2025. This special report...

It’s a statement that is becoming well-known and can be daunting for bank leaders: “Neobanks now dominate new account openings, capturing nearly 44% of all new checking accounts opened in 2024.” But there’s a bright side, too. True, neobanks are surging ever forward,...

In July 2025, Cash App expanded its use of EMV 3‑D Secure (3DS) with a Data‑Only approach – a mode designed to share rich contextual data with issuers without triggering a step‑up challenge. As a result, our clients saw a 27% month‑over‑month reduction in fraudulent...

Payments are moving faster than ever. But so are cybercriminals, who are gaining speed and efficiency through the use of artificial intelligence to create scams that are nearly indistinguishable from reality. Real-time payment systems and money transfer apps are...

By: Primax Since the release of the Consumer Financial Protection Bureau’s (CFPB’s) Personal Financial Data Rights rule, commonly referred to as Rule 1033, the financial services industry has been closely monitoring the impacts on an open banking ecosystem that is...

By: Primax At Primax, the contact center is a significant part of how we support our clients and their customers, providing always-on, personalized assistance with lending, customer services, card services and fraud detection. Guided by the principle of "Tech as the...

By Primax We ask a lot of those who work in the service industry. Whether in a restaurant, retail store or hotel, we expect our food to arrive on time, our order to be correct and our lodging needs to be met — all delivered with excellent people skills and, perhaps, a...