Primax Leadership
Bill Hampton
President
David Haslam
Chief Operating Officer
Joe Schmithorst
Vice President Client and Product Strategy
Jennifer Gibson
Vice President, Business Solutions
Pete Rae
Vice President, Sales
Kimberly Ploof
Senior Vice President of Strategic Alliances
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Insights
Consumers Hit the Brakes on Travel in Uncertain Economy
The Primax Fall 2025 Spending Report, a special edition of the Primax Payments Pulse, explores year-over-year, same-store financial institution comparisons and provides a view of consumer...
Neobank Tech Leads to Banking Innovation
It’s a statement that is becoming well-known and can be daunting for bank leaders: “Neobanks now dominate new account openings, capturing nearly 44% of all new checking accounts opened in 2024.” But...
How Cash App’s 3DS Data Only Approach Improves Fraud Control and Customer Experience – Simultaneously
In July 2025, Cash App expanded its use of EMV 3‑D Secure (3DS) with a Data‑Only approach – a mode designed to share rich contextual data with issuers without triggering a step‑up challenge. As a...
