DataVue
Data Mining Reveals Cardholder Behavior Patterns and Opportunities for Growth Optimize Your Card Program Management and Marketing
DataVue reveals customer spending trends and the top merchant segments for cardholders. Pre-built or customized database queries can validate ATM placement strategies, convert inactive cardholders into engaged customers and identify cardholders who could benefit from credit line increases. The ways to run queries in the DataVue tool, which supports over 650 data elements, are limited only by a card program manager’s imagination and objectives.
DataVue gives banks an optimal resource for more effective card program management and marketing. Learn from Primax specialists and your financial institution peers that have published collaborative tips or templates to CommunityVue for anyone to use. You can modify and save these templates for future use.
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Insights
Brute Force Fraud 101
By: Primax Financial institutions (FIs) are constantly grappling with a complex and evolving cybercrime challenge — brute force attacks on cards. This type of attack is a direct threat to credit...
Digital Payments Increase as Consumer Spending Shifts with Tariffs Looming
By: Primax The Spring 2025 Spending Report, a special edition of the Primax Payments Pulse, explores year-over-year, same-store financial institution comparisons and provides a view of consumer...
