Client Success
Successfully Execute on Recommended Growth and Marketing Strategies Maximize Value for Your Customers
Leverage our team of data scientists, Advisors Plus consultants and marketing experts through Primax’s training, consulting and marketing services.
Training
Tap business growth potential that resides in your customer and card portfolio data by taking advantage of Primax’s powerful analytics tools through our training programs and Analytics Forum
Campaign Marketing
Use Advisors Plus as an extension of your team to supplement internal marketing and branch sales efforts in a cost-effective way to maximize marketing results
Campaign Marketing
Provides best-in-class scoring models that uncover key insights to guide precise and informed decisions
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Insights
Integrating Data Insights and Analytics to Drive Consumer Insights and Growth
By: Tom Gandre, EVP, Chief Operating Officer Financial Institutions (FIs) are challenged more than ever with increased competition and changing market dynamics. To remain competitive and meet...
Zero Trust: A Model for Multi-layered Cybersecurity
By: Gene Fredriksen, Security Strategy Consultant I’m sure you have moved to a new town or started a new job at one time or another. At first, you might not have trusted everyone with open arms....
Understanding Marketing Delivery Channels to Provide the Optimal Cardholder Experience
By: Kenna Smith, VP, Advisors Plus Marketing Operations Times are changing quickly in B2C marketing for the financial industry. New approaches and terms are surfacing on a regular basis. Over the...