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Tap business growth potential that resides in your customer and card portfolio data by taking advantage of Primax’s powerful analytics tools through our training programs and Analytics Forum
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Use Advisors Plus as an extension of your team to supplement internal marketing and branch sales efforts in a cost-effective way to maximize marketing results
Campaign Marketing
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Insights
Expanding Rewards Options to Meet Customers’ Needs in Uncertain Times
?By: Annie Cox, Vice President, Loyalty Solutions As cardholder spending preferences have drastically changed during the COVID-19 pandemic, flexibility is more important than ever to ensure your...
Insights into Combating the Rising Tide of Card-Not-Present Fraud
By: David Ver Eecke, Sr. Fraud Product Manager It is no surprise that with consumers using digital payments more than ever before, card-not-present (CNP) fraud losses are starting to add up for...
How to Get Started with Robotic Process Automation
By: Molly Walker, Manager, Business Excellence Robotic process automation (RPA) is playing an increasingly important role in improving front- and back-office efficiencies, business scalability and...