Data Insights and Analytics
Unlock Your Data Potential to Enhance Decision Making Deliver More Personalized Customer Experiences
Poor data management can hinder financial institutions from making strategic decisions with their data. A proper data management infrastructure requires:
- Access to and interpretation of enriched cardholder data to create a holistic view of customer portfolios
- Productivity tools to sift through thousands of data points to better understand customer behavior and identify actionable insights
- Benchmark data to compare customer performance with peers
- Anticipation of your customers’ needs to deliver highly-personalized experiences and comprehensive data protection
Primax’s end-to-end Data Insights and Analytics suite empowers banks to tap into the business growth potential that resides in their own vault of customer and card portfolio data.
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Insights
Community Banks, Mergers and Acquisitions
By: Beth Gorry, Banking Business Relations Manager Over the last several decades, we have seen a continuous consolidation of the banking industry. However, mergers involving community banks had...
AI – What Leaders Need to Know Now
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Enhancing Your Disputes Management Strategy
By: Steve Balmer, MVP, Delinquency Management The number of fraud and non-fraud disputes, or chargebacks, has spiked significantly in recent years, causing substantial processing delays and...