Data Insights and Analytics
Unlock Your Data Potential to Enhance Decision Making Deliver More Personalized Customer Experiences
Poor data management can hinder financial institutions from making strategic decisions with their data. A proper data management infrastructure requires:
- Access to and interpretation of enriched cardholder data to create a holistic view of customer portfolios
- Productivity tools to sift through thousands of data points to better understand customer behavior and identify actionable insights
- Benchmark data to compare customer performance with peers
- Anticipation of your customers’ needs to deliver highly-personalized experiences and comprehensive data protection
Primax’s end-to-end Data Insights and Analytics suite empowers banks to tap into the business growth potential that resides in their own vault of customer and card portfolio data.
Data Enrichment
Primax 360Vue
Predictive Analytics
Client Success
Unlock Growth Opportunities with Your Customer Data
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Insights
Impacts of Data Insights and Analytics on Financial Institutions
By: Jeremiah Lotz, Managing Vice President, Digital & Data, Primax Whether financial institutions realize it or not, the future of the financial services industry will be heavily shaped and...
How to Stay Safe When a Cyber Attack Threatens
By: Gene Fredriksen, Security Strategy Consultant It seems that every day there is another story in the news about cyber attacks, hacks and scams hitting large companies and individual users. Due to...
What Banks and Financial Institutions Should Know about Installment Payments
By: Cody Banks, MVP, Payments and Fraud Strategy, Primax In its early days, Buy Now, Pay Later (BNPL) – or installment payments – started as a subset of consumers searching for more ways to budget...