Data Insights and Analytics
Unlock Your Data Potential to Enhance Decision Making Deliver More Personalized Customer Experiences
Poor data management can hinder financial institutions from making strategic decisions with their data. A proper data management infrastructure requires:
- Access to and interpretation of enriched cardholder data to create a holistic view of customer portfolios
- Productivity tools to sift through thousands of data points to better understand customer behavior and identify actionable insights
- Benchmark data to compare customer performance with peers
- Anticipation of your customers’ needs to deliver highly-personalized experiences and comprehensive data protection
Primax’s end-to-end Data Insights and Analytics suite empowers banks to tap into the business growth potential that resides in their own vault of customer and card portfolio data.
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Insights
A Guide to Creating Top-Performing Debit Programs
With new competitors and expanded forms of payments coming to market daily, debit card and checking account success will require more focus and effort than in past years. Download the Advisors Plus...
Linked Analysis and Machine Learning:How New Tools in Risk Intelligence are Shifting the Focus from Detection to Prediction
As fraudsters continue to find new ways to commit crimes, banks must implement more sophisticated fraud solutions as part of their crime compliance initiatives. Learn how Linked Analysis and machine...
How DEI Can Transform Workplace Culture – Part 2
By: Lynn Heckler, EVP, Chief Talent Officer Once an organization has made a commitment to diversity, equity and inclusion (DEI), attention must turn to building an inclusive culture by making DEI a...