Data Insights and Analytics
Unlock Your Data Potential to Enhance Decision Making Deliver More Personalized Customer Experiences
Poor data management can hinder financial institutions from making strategic decisions with their data. A proper data management infrastructure requires:
- Access to and interpretation of enriched cardholder data to create a holistic view of customer portfolios
- Productivity tools to sift through thousands of data points to better understand customer behavior and identify actionable insights
- Benchmark data to compare customer performance with peers
- Anticipation of your customers’ needs to deliver highly-personalized experiences and comprehensive data protection
Primax’s end-to-end Data Insights and Analytics suite empowers banks to tap into the business growth potential that resides in their own vault of customer and card portfolio data.
Data Enrichment
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Predictive Analytics
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Insights
Peer-to-Peer (P2P) Payment App Fraud
With consumers embracing Peer-to-Peer (P2P) payments more rapidly, banks will likely want to allow for P2P transactions to remain competitive. This white paper will provide a comprehensive review of...
Preparing Your Marketing Strategy for Consumer Spending Changes
By: Kenna Smith, VP, Advisors Plus Marketing Operations Now that U.S. consumers are coming out of their COVID-19 cocoons and the new term “revenge spending” is in motion, financial institutions may...
A Winning Combination: Capitalizing on the Power of Data and Marketing Technologies
By: Sankul Seth, Vice President of ITS Enterprise Data Data is a key competitive driver of success for financial institutions. You may have heard the phrase “data is the new oil.” Whereas oil used...