Predictive Analytics
Unlock Your Data Potential to Enhance Decision Making Unlock the Value of Your Data
Primax’s Predictive Analytics is an end-to-end solution to help financial institutions predict customer behavior using a library of proprietary machine-learning scoring models and prescriptive marketing offers that yield higher response rates.
The solution combines the collective rich data of cardholders with Primax’s robust analytics engine, human capital, proprietary data insights and machine learning techniques to build models that uncover key insights to guide precise and informed decisions.
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Growth
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Insights
Primax Payments Pulse:
Deep Dive into Mobile Wallets Shows Generational Differences
By: Brian Scott, SVP and Chief Growth Officer, Primax The Spring 2022 edition of the Primax Payments Pulse found continued, strong consumer purchasing activity, despite ongoing inflationary...
How’s the Phishing?
By: Gene Fredriksen, Security Strategy Consultant I recently worked with a financial institution that had just been the victim of a phishing attack. The email looked official, and the link directed...
Driving an Optimal Payments Experience
By: Brian Scott, Chief Growth Officer, Primax When it comes to payments processing providers, banks don’t always know that they have options outside of their core processor. There are many...