Predictive Analytics
Unlock Your Data Potential to Enhance Decision Making Unlock the Value of Your Data
Primax’s Predictive Analytics is an end-to-end solution to help financial institutions predict customer behavior using a library of proprietary machine-learning scoring models and prescriptive marketing offers that yield higher response rates.
The solution combines the collective rich data of cardholders with Primax’s robust analytics engine, human capital, proprietary data insights and machine learning techniques to build models that uncover key insights to guide precise and informed decisions.
Attrition
Financial Hardship
Growth
Learn How to Uncover Key Insights to Guide Precise and Informed Decisions
Connect with Our Knowledgeable Experts
Insights
Holiday Fraud – Longer Holiday Shopping Period Means More Time for Fraud in 2021
By: David Ver Eecke, Senior Fraud Product Manager At this time last year, many people were wishfully hoping that the world would be back to normal by the 2021 holiday season. Nearly 20 months into...
October is National Cybersecurity Awareness Month
By: Gene Fredriksen, Security Strategy Consultant Cybersecurity Awareness Month, observed every October, was created as a collaborative effort between government and industry to ensure every...
The Modern-Day Version of a Safe Deposit Box – for Digital Assets
By: Lou Grilli, Senior Innovation Strategist Starting when I was a child up until a few years ago, I had a safe deposit box. In it, I stored a coin collection, mostly silver dollars, a raised seal...
