Predictive Analytics
Unlock Your Data Potential to Enhance Decision Making Unlock the Value of Your Data
Primax’s Predictive Analytics is an end-to-end solution to help financial institutions predict customer behavior using a library of proprietary machine-learning scoring models and prescriptive marketing offers that yield higher response rates.
The solution combines the collective rich data of cardholders with Primax’s robust analytics engine, human capital, proprietary data insights and machine learning techniques to build models that uncover key insights to guide precise and informed decisions.
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Insights
Linked Analysis and Machine Learning:How New Tools in Risk Intelligence are Shifting the Focus from Detection to Prediction
As fraudsters continue to find new ways to commit crimes, banks must implement more sophisticated fraud solutions as part of their crime compliance initiatives. Learn how Linked Analysis and machine...
How DEI Can Transform Workplace Culture – Part 2
By: Lynn Heckler, EVP, Chief Talent Officer Once an organization has made a commitment to diversity, equity and inclusion (DEI), attention must turn to building an inclusive culture by making DEI a...
Ransomware: How to Prevent or Recover from an Attack
By: Gene Fredriksen, Security Strategy Consultant It’s Monday morning. You hit the office early, logging in to your computer expecting to get a jump on the day. However, this time something is...
