Predictive Analytics
Unlock Your Data Potential to Enhance Decision Making Unlock the Value of Your Data
Primax’s Predictive Analytics is an end-to-end solution to help financial institutions predict customer behavior using a library of proprietary machine-learning scoring models and prescriptive marketing offers that yield higher response rates.
The solution combines the collective rich data of cardholders with Primax’s robust analytics engine, human capital, proprietary data insights and machine learning techniques to build models that uncover key insights to guide precise and informed decisions.
Attrition
Financial Hardship
Growth
Learn How to Uncover Key Insights to Guide Precise and Informed Decisions
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Insights
Understanding Marketing Delivery Channels to Provide the Optimal Cardholder Experience
By: Kenna Smith, VP, Advisors Plus Marketing Operations Times are changing quickly in B2C marketing for the financial industry. New approaches and terms are surfacing on a regular basis. Over the...
Defining Open Banking and How It Will Affect Financial Institutions
Vladimir Jovanovic, Manager, Innovation Currently, there are many different definitions of open banking in our industry. Depending on the motivations of the reviewer, it can be defined as “an...
How to Leverage Journey Mapping to Improve the Cardholder Experience
By: Erika George, Product Designer, UX Product Research and Design Knowing where to start to improve your financial institution’s products or services can be difficult. Sometimes, the issues seem so...
