Predictive Analytics
Unlock Your Data Potential to Enhance Decision Making Unlock the Value of Your Data
Primax’s Predictive Analytics is an end-to-end solution to help financial institutions predict customer behavior using a library of proprietary machine-learning scoring models and prescriptive marketing offers that yield higher response rates.
The solution combines the collective rich data of cardholders with Primax’s robust analytics engine, human capital, proprietary data insights and machine learning techniques to build models that uncover key insights to guide precise and informed decisions.
Attrition
Financial Hardship
Growth
Learn How to Uncover Key Insights to Guide Precise and Informed Decisions
Connect with Our Knowledgeable Experts
Insights
Eye on Payments 2020: Part II – Contactless Payments Rise During COVID-19
By: Tom Pierce, Chief Marketing Officer Amid the COVID-19 pandemic, consumers of all generations are looking for new ways to transact for everything from grocery shopping to retail purchases to...
Holiday Fraud — Expect the Unexpected in 2020
By: David Ver Eecke, Sr. Fraud Product Manager 2020 is the year of the unexpected — and this holiday shopping season will be no different. The pandemic has changed our world in so many ways,...
Eye on Payments 2020: Part I – COVID-19 Drives Consumer Payment Choices and Purchasing Behavior
By: Tom Pierce, Chief Marketing Officer Virtually no aspect of the economy has remained untouched by COVID-19 — and the impacts continue to evolve the payments landscape at a rapid speed. The...
