LocationVue
Streamline and Grow with the Power of Data Mapping Discover new insights with geographic and demographic information
LocationVue, the newest solution in Primax 360Vue, allows users to successfully create and drive targeted marketing campaigns or meet your financial institution’s growth strategy goals. Easily visualize demographic information on a map in relation to your cardholders, branch and ATM locations.
LocationVue uses Natural Person data from LexisNexis – a recognized industry leader and a trusted data analytics provider. The demographic data is provided by ESRI, the global market leader in GIS software, location intelligence and mapping.
Hidden patterns, trends and relationships emerge when you visualize and analyze data on a map. This provides unique insights that empower real-time understanding and transform decision-making.
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Insights
A Companion Card for Debit Programs
By: Courtney Haan, Strategic Product Manager for Primax While prepaid reloadable debit cards are not new in the industry, financial institutions are starting to look at them with a renewed interest,...
Leveraging Analytics in Your Promotional Campaigns
By: Kenna Smith, VP, B2C Marketing During the last few years, the buzz about data analysis for financial institutions has been around predictive analytics. This trend accelerated when the country...
Demystifying DeFi
By Lou Grilli, Sr. Innovation Strategist for Primax DeFi is a powerful concept that could be a major disruptor in the financial services industry. In much the same way Uber and Lyft made us think...