LocationVue
Streamline and Grow with the Power of Data Mapping Discover new insights with geographic and demographic information
LocationVue, the newest solution in Primax 360Vue, allows users to successfully create and drive targeted marketing campaigns or meet your financial institution’s growth strategy goals. Easily visualize demographic information on a map in relation to your cardholders, branch and ATM locations.
LocationVue uses Natural Person data from LexisNexis – a recognized industry leader and a trusted data analytics provider. The demographic data is provided by ESRI, the global market leader in GIS software, location intelligence and mapping.
Hidden patterns, trends and relationships emerge when you visualize and analyze data on a map. This provides unique insights that empower real-time understanding and transform decision-making.
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Insights
The Importance of Fraud Text Alerts
By: David Ver Eecke, Fraud Product Strategy When it comes to fraud prevention, much focus is placed on the importance of rule strategies, as well as identifying and blocking fraud trends before they...
Collective Intelligence: Collaborating with Digital Workers
By: Jay Lauer, Senior Innovation Strategist In his 2004 book “The Future of Work,” Thomas Malone, renowned organizational theorist and founding director of the MIT Center for Collective...
Exploring the Potential Impact of Cryptocurrency on Debit – Part II
By: Lou Grilli, Senior Innovation Strategist Part I of my exploration of cryptocurrency’s potential impact on debit and other forms of payments ended with a discussion of stablecoins, a...