Primax 360Vue
Understand Customer Behavior to Identify Growth and Risk Exposure Uncover Actionable Insights to Drive Profitability
Primax 360Vue provides a deeper understanding of customer behavior to identify growth opportunities and risk exposure through a rich reporting and dashboard tool across Primax solutions. This end-to-end advanced suite of analytics and reporting tools helps banks uncover the information they need to understand the performance, profitability, growth potential and risk mitigation of their credit, debit, bill pay and ATM portfolios.
DataVue
Data-mining tool for creating custom insights, customer reporting, streamlined processing, trendline data, etc.
ReportVue
A DataVue module that provides pre-defined report templates for analyzing data to identify trends and opportunities
PerformanceVue
Advises banks on possible courses of action for opportunity and provides recommendations based on predictive modeling
CommunityVue
A DataVue module that provides pre-defined report templates for analyzing data to identify trends and opportunities
LocationVue
A Geo-spatial mapping tool which allows you to see demographic and cardholder location as it relates to your branch and ATMs
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Insights
A Companion Card for Debit Programs
By: Courtney Haan, Strategic Product Manager for Primax While prepaid reloadable debit cards are not new in the industry, financial institutions are starting to look at them with a renewed interest,...
Leveraging Analytics in Your Promotional Campaigns
By: Kenna Smith, VP, B2C Marketing During the last few years, the buzz about data analysis for financial institutions has been around predictive analytics. This trend accelerated when the country...
Demystifying DeFi
By Lou Grilli, Sr. Innovation Strategist for Primax DeFi is a powerful concept that could be a major disruptor in the financial services industry. In much the same way Uber and Lyft made us think...