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Gain Faster Insights into Card Performance Improve Operational Productivity with ReportVue
Primax’s ReportVue solution gives banks on-demand access to more than 140 of the most common reports on credit card program performance and profitability.
Primax’s analytics solutions power more informed strategies and tactics to help banks grow their card programs and better serve cardholders while optimizing staff productivity.
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Preparing Your Marketing Strategy for Consumer Spending Changes
By: Kenna Smith, VP, Advisors Plus Marketing Operations Now that U.S. consumers are coming out of their COVID-19 cocoons and the new term “revenge spending” is in motion, financial institutions may...
A Winning Combination: Capitalizing on the Power of Data and Marketing Technologies
By: Sankul Seth, Vice President of ITS Enterprise Data Data is a key competitive driver of success for financial institutions. You may have heard the phrase “data is the new oil.” Whereas oil used...
Synthetic Identity Fraud Defined – Improving Risk Mitigation for Financial Institutions
By: Jack Lynch, Chief Risk Officer and President, The Loan Service Center Synthetic identity fraud is reported to be one of the fastest-growing types of financial crimes in the U.S., costing...