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Successfully Execute on Recommended Growth and Marketing Strategies Maximize Value for Your Customers
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Tap business growth potential that resides in your customer and card portfolio data by taking advantage of Primax’s powerful analytics tools through our training programs and Analytics Forum
Campaign Marketing
Use Advisors Plus as an extension of your team to supplement internal marketing and branch sales efforts in a cost-effective way to maximize marketing results
Campaign Marketing
Provides best-in-class scoring models that uncover key insights to guide precise and informed decisions
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Insights
Why Tap Into the Cloud?
At San Francisco Giants games in the 2000s, I realized something was different. I noticed a new wave of companies taking over as advertisers and sponsors: cloud-based companies like Oracle,...
Primax Banking in Focus: Winning Gen Z
The financial landscape is shifting – fast. At the center of this change is Generation Z, a cohort that’s not only redefining expectations but poised to become the largest and wealthiest generation...
Consumers Hit the Brakes on Travel in Uncertain Economy
The Primax Fall 2025 Spending Report, a special edition of the Primax Payments Pulse, explores year-over-year, same-store financial institution comparisons and provides a view of consumer...
