LocationVue
Streamline and Grow with the Power of Data Mapping Discover new insights with geographic and demographic information
LocationVue, the newest solution in Primax 360Vue, allows users to successfully create and drive targeted marketing campaigns or meet your financial institution’s growth strategy goals. Easily visualize demographic information on a map in relation to your cardholders, branch and ATM locations.
LocationVue uses Natural Person data from LexisNexis – a recognized industry leader and a trusted data analytics provider. The demographic data is provided by ESRI, the global market leader in GIS software, location intelligence and mapping.
Hidden patterns, trends and relationships emerge when you visualize and analyze data on a map. This provides unique insights that empower real-time understanding and transform decision-making.
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Insights
The Primax Spring 2026 Spending Report
Consumer spending proved remarkably resilient in the first quarter of 2026, even as inflation reaccelerated, gasoline prices surged and consumer sentiment fell sharply amid global instability. Debit...
Payments Are the Engine for Growth in Community Banking
The environment for community banking is undergoing massive disruption. For one, the very definition of “primary financial institution” has evolved significantly. Traditionally, consumers defined...
Fast, Frictionless, Flexible: Gen Z’s Redefinition of Payments
As Gen Z consumers (ages 18–28) effortlessly shift between physical and digital payment methods, their demand for flexibility is reshaping innovation across the payments ecosystem. Primax released...
