Predictive Analytics
Unlock Your Data Potential to Enhance Decision Making Unlock the Value of Your Data
Primax’s Predictive Analytics is an end-to-end solution to help financial institutions predict customer behavior using a library of proprietary machine-learning scoring models and prescriptive marketing offers that yield higher response rates.
The solution combines the collective rich data of cardholders with Primax’s robust analytics engine, human capital, proprietary data insights and machine learning techniques to build models that uncover key insights to guide precise and informed decisions.
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Insights
Consumers Shift Toward More Intentional Spending in Uncertain Economy
By: Primax The Summer 2025 Spending Report, a special edition of the Primax Payments Pulse, explores year-over-year, same-store financial institution comparisons and provides a view of consumer...
Seamless Origination with the Power of Instant
By: Primax Need groceries? Pull up the grocery store app — click on your items — receive them within the hour. Want a special film for movie night? It’s probably available instantly on Hulu, Apple...
The Deepfake-Fighting “Secret Sauce”: Combatting AI Fraud with
By: Primax As the saying goes, “AI is as bad today as it’s ever going to get.” And it rings true: We see AI evolving every day in ever-emerging fraud schemes, and the analyses our teams conduct in...