Data Insights and Analytics
Unlock Your Data Potential to Enhance Decision Making Deliver More Personalized Customer Experiences
Poor data management can hinder financial institutions from making strategic decisions with their data. A proper data management infrastructure requires:
- Access to and interpretation of enriched cardholder data to create a holistic view of customer portfolios
- Productivity tools to sift through thousands of data points to better understand customer behavior and identify actionable insights
- Benchmark data to compare customer performance with peers
- Anticipation of your customers’ needs to deliver highly-personalized experiences and comprehensive data protection
Primax’s end-to-end Data Insights and Analytics suite empowers banks to tap into the business growth potential that resides in their own vault of customer and card portfolio data.
Data Enrichment
Primax 360Vue
Predictive Analytics
Client Success
Unlock Growth Opportunities with Your Customer Data
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Insights
Reigniting Your Credit Card Portfolio Strategy
Credit cards are a key driver of revenue, as well as a fundamental connection between financial institutions and their cardholders. As banks build and execute on strategies for growth, credit cards...
Reimagining Checking for Gen Z
Financial service providers are zeroing in on Gen Z, seeking to understand how they spend, what they expect from their banking experience and how they prefer to engage. What earns their trust? What...
Fighting Consumer-Engaged Fraud in the Contact Center
Consumer-engaged fraud is now the leading type of fraud globally, representing more than a third (36%) of all reported incidents in 2024, up 15% over the prior year. It’s a costly and time-consuming...
