Data Insights and Analytics
Unlock Your Data Potential to Enhance Decision Making Deliver More Personalized Customer Experiences
Poor data management can hinder financial institutions from making strategic decisions with their data. A proper data management infrastructure requires:
- Access to and interpretation of enriched cardholder data to create a holistic view of customer portfolios
- Productivity tools to sift through thousands of data points to better understand customer behavior and identify actionable insights
- Benchmark data to compare customer performance with peers
- Anticipation of your customers’ needs to deliver highly-personalized experiences and comprehensive data protection
Primax’s end-to-end Data Insights and Analytics suite empowers banks to tap into the business growth potential that resides in their own vault of customer and card portfolio data.
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Insights
Consumers Shift Toward More Intentional Spending in Uncertain Economy
By: Primax The Summer 2025 Spending Report, a special edition of the Primax Payments Pulse, explores year-over-year, same-store financial institution comparisons and provides a view of consumer...
Seamless Origination with the Power of Instant
By: Primax Need groceries? Pull up the grocery store app — click on your items — receive them within the hour. Want a special film for movie night? It’s probably available instantly on Hulu, Apple...
The Deepfake-Fighting “Secret Sauce”: Combatting AI Fraud with
By: Primax As the saying goes, “AI is as bad today as it’s ever going to get.” And it rings true: We see AI evolving every day in ever-emerging fraud schemes, and the analyses our teams conduct in...